Three teachers. Two brothers. One stubborn belief: math should never make a kid feel stupid.
We're not a tech company that stumbled into education. We're educators who got tired of watching kids feel dumb in front of a worksheet. So we decided to do something about it.
How it started.
I taught math for years before I started Go Math. And the thing that kept getting under my skin was always the same: it wasn't that kids couldn't do the math. It was that the way it was being taught made them feel like they couldn't. They'd see a wall of numbers, freeze, and decide they were 'just not a math person.' That phrase used to ruin my week.
So I sketched a different kind of practice app at my kitchen table. Something that broke every problem into clear, friendly steps, that turned wrong answers into mini-lessons instead of dead-ends, and that made daily practice feel like a small win instead of a chore. My older brother Lior joined me a few weeks later. He saw the same thing I did: that this could actually work.
“It wasn't that kids couldn't do the math. It was that the way we were teaching it made them feel like they couldn't.
A year in, Michal Halperin came on board. She'd been a math teacher for decades, and her judgment about how kids actually learn shaped everything that followed: every progression, every example, every explanation. The three of us are still small. We answer your emails. We design every lesson. We sweat every detail. And we're still showing up, because the original problem hasn't gone away.
Four things we won't let go of.
If a kid is lost, it's our fault.
Never the kid's. Our job is to make every step obvious. If they're stuck, we redesign. We don't blame the student.
Confidence comes before challenge.
We design every flow so a student feels capable before they feel pushed. The math comes second to how they feel about themselves.
Built with teachers, not just for them.
Every topic in Go Math is shaped by people who've stood in front of a classroom. Pedagogy is the product.
Math is for everyone.
It doesn't matter where a kid lives, what school they go to, or how they were taught before. They deserve a math companion in their pocket.
Where we are today.
How we got here.
The chapters, in case you're curious.
Kitchen table.
Omer, frustrated with how textbooks were failing his students, sketched a different kind of practice app. Lior joined a few weeks later.
First students.
We launched a tiny version with a handful of classrooms. The kids didn't want to put it down. That's when we knew.
Michal joins.
Veteran teacher Michal Halperin came on to shape pedagogy and curriculum. Topic count crossed 100.
Real product.
Tens of thousands of learners. Hundreds of schools and tutors. Gamification, full step-by-step solutions, lessons and tests, all in one place.
Still building.
200+ topics today. The original problem hasn't gone away, so neither have we.
The three of us.
If you've ever emailed Go Math, one of us probably wrote back.
Omer Levi
Math teacher turned product builder. Designs every lesson, writes every step, and sweats every pixel. The reason a topic in Go Math feels like a topic and not a worksheet.
“If a kid is lost, that's on us, not on them.”
Lior Levi
Omer's older brother and the engine behind partnerships, hiring and growth. Turns a great product into a real business. And a real business into a community.
“The product opens the door. The relationships keep it open.”
Michal Halperin
Veteran math teacher with decades in the classroom. Owns the pedagogy inside Go Math: every concept, every progression, every example.
“Good teaching is the same online as in a classroom: meet the student where they are.”
If you're a parent, a teacher, a tutor, or just someone who cares about how kids learn, we'd genuinely love to hear from you. Tell us what's working, what isn't, what we should build next. We read every message.